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Sunday, 3 July 2011
Everton will introduce pricing structure
Everton will introduce a new competitive pricing structure for Barclays Premier League matches next season – including money off standard prices for at least two fixtures.
Following on from the season ticket price freeze announced for 2011/12 earlier this year, Blues officials have revealed that a new grading system will be introduced for all league games at Goodison Park.
There will be five categories of game - grade A-E - with the prices reflecting the scale and the timing of the fixture.
The grade A game will carry the highest premium whilst the Club has introduced Grade E games that will be cheaper than the standard 2011/12 prices. Grade D is the standard matchday price for next season and covers 50 per cent of fixtures.
Alongside the new grading system junior prices remain half the price of adult fixtures for all games and in all areas of the stadium.
Chief Executive Robert Elstone said: “The changes we have opted to make for next season have come about following research we conducted in last season’s fans’ survey.
“We asked a wide range of our supporters to identify what they believed was the optimum pricing for attending matches at Goodison Park and for 2011/12 we have managed to build our entire pricing structure around this – both season tickets and match by match prices.
“In what continue to be tough economic times, we are aware that we needed to make some positive changes, as well as keeping the popular junior offer from last season and we hope as many fans as possible will be able to take advantage over the coming campaign."